Peter Åstedt has been working in the music industry for over 30 years. He started his own record label, Dead Frog Records, at the age of fifteen in 1990. The label is still running and is one of the oldest in Sweden. Peter was an early protagonist of the digital revolution in the music industry. He uploaded his first mp3 in 1995 and worked on one of the first legal sites to sell mp3s, called Vitaminic.
In 2008, he started the company Musichelp Sweden AB which is a service company for people/artists in the music industry. Over the years, over 10 000 artists have gone through his systems.
In 2009, Peter created a publishing division: Musichelp Publishing. The main focus was placement in commercials, TV, games, and movies. The rooster quickly became famous for its quality and to this day, it has worked with international brands like Microsoft, Coca Cola, Samsung, BMW, Volvo, Huawei, EA-games, Mc Donalds, Viasat, Rocket, Red Bull, Viaplay, Sky channel, Rimmel London, GB-Glace, Deutsche Telecom, Vodaphone, Nokia, Hilton Hotel, Seven Town, Bealls and many more; and has made placements in TV series like What about Brian, Beverly Hills 90201, Six feet under, Unemployment, Blue mountain state, Degrassi, Roswell and movies like Drowning Ghost, Bombay Dreams, Hip Hip Hora, Kommissarie Späck, Trevligt Folk and more. One of the bigger achievements was to place artists for the Olympic Games in London 2012. Also that he has placed music on Superbowl commercials three times.
Over the years, Peter has spoken and been on panels at several international music conferences like SXSW, Midem, ONGEA, GMA, CMW, TIMM, Reeperbahn, today he has spoken at more than 40 conferences all over the world. Songs he has worked with have over a billion streams on Spotify alone. He has worked on five of the twenty most-streamed songs in the world.
He has started the new showcase festival company “Discover Sensation” 2019 and their first project is Future Echoes.