Jonas Tancred
Sweden
Tancred started his music career in the early 80’s as singer/guitarist/songwriter in a hard rock band, ‘Power Rain’ (later ‘Ironside’). He spent his off time (from music) working in sales for some advertising companies, as Account Manager for a CAD-consulting company (AEC), as a consultant at Volvo Cars and finally as CEO and Senior business recruiter for his own recruitment company P2B.
2007 he accidentally stumbled into the online virtual world of Second Life and live streaming music over the internet which led to him being signed to a New York record company. This came to play a major part of the 2011 HBO documentary ‘When Strangers Click’ featuring him and his Second Life alter ego, Bara Jonson, being nominated for an Emmy-award. The same year he released his first album ‘Lost in America Somewhere’.
In 2012 the band Bara Jonson and Free was formed together with the amazing Malin Östh. BjF has since released three full length albums, of which two are vinyl LPs. Bara Jonson and Free is now an international touring duo with their own music genre, Crockpop, and was nominated as best emerging artist in Toronto during Indie Week 2019. They were selected as INES talent 2020 and 2021.
2021 they started the music festival ‘Lilla By Festivalen’ in their home village of Rinkaby, Sweden. Already in 2022 it had grown into a hybrid festival; somewhere between festival and showcase. 2023 they are also adding ‘Kristianstad Music Days’ showcase to their list as well as their own augmented reality app for vinyl enhancement, developed by BjFGO!
