Paulina Parvanov is a respected figure in the Austrian music industry, best known as the founder and CEO of soda. mit himbeer, an artist management agency and record label based in Vienna, Austria. Her extensive experience in project management and long-term strategy development also led her to her current role as the conference manager at the Waves Festival.
With a background in journalism and public relations, Paulina is a natural communicator with an unwavering commitment to building strong and lasting relationships with her artists. Her passion for breaking down barriers and challenging existing structures is evident in her work as a co-founder of Music Declares Emergency in Austria. Paulina is an active board member of the Austrian trade association of independent labels and music publishers, where she dedicates her time to advancing the interests of independent labels and advocating for positive change within the music industry.